Wednesday, April 30, 2014

Ban on advertisements?

Advertisement is a medium to bridge the gap between the businesses and consumers. While it is true that certain advertisements can be harmful for naive targets, imposing a ban on all kind of advertisements is not at all a sane solution. If used fairly, they can result in a win-win solution for both the parties.

There is no doubt that commercials with evil intentions can rob the gullible audience, especially children and youth. I remember an instance from my childhood when I coerced my mother to buy me a mosquito killer after seeing an animated ad which portrayed it as a mosquito eating robot. It turned out to be a stationary device which happened to be a mosquito repellent, not even good enough to be a repellent. The youth are even more vulnerable to be mislead by similar deceptive commercials because they have the power to decide and purchase for themselves - a very good example is youngsters being over crazy about soft drinks.

Nevertheless, these concerns cannot undermine the significance of ads. Imagine a world without them. How would the market survive? In the absence of advertisements we would not have a way to try various brands and choose the best for ourselves. The offending advertisers should obviously be dealt with in the courts. Strict regulations can help keep a check on false claims and grievance redressal system can help protect the consumers.

In a nutshell, like any system is prone to abuse, the advertisement medium is no exception. Proper measures can definitely help ensure fair play but banning advertisements outright is not going to help.

--
Lol.. You must be wondering what is this! This is nothing but an essay. Haha.. Why I wrote this? Just like that ;)
Post a Comment